Hi, I’m Shreya.
Product-minded design leader dedicated to transforming ambiguity into actionable strategy
Senior Design Manager at Grab
I currently lead the design team behind Grab’s Promos and Ads experiences, shaping how millions of consumers and merchants engage with Food, Dine Out, Mart, and other Grab businesses across Southeast Asia.
I am a product-minded design leader who transforms ambiguity into actionable strategy. My approach rests on three pillars: clarity through synthesis, building autonomy, and operational realism. I turn complex data, research, and stakeholder insights into clear narratives that align leadership and define the "why" behind the "what."
I amplify my team’s strengths, set high standards for craft and decision-making, and create environments where designers grow into confident, outcome-driven professionals. By providing direction and guardrails while fostering psychological safety, I give my team the trust to lead initiatives, challenge assumptions, and take ownership of their growth.
"Shreya has a distinct style of reframing the conversation around the merchant's perspective and masterfully synthesizing different viewpoints to find a common thread that unites everyone."
— Direct Report
"Shreya is a product-minded, user-first design leader and brings clear end-to-end thinking to all reviews and discussions. She has created strategic clarity by painting the end-state experience vision."
— Stakeholder
Singapore
2024
